![](https://freight.cargo.site/t/original/i/58e093fe1d199f2ea0a205cb575d4cc8dab8024eee6f20f36676c3ced276c845/facebook.png)
![](https://freight.cargo.site/t/original/i/74e6de0bfe9756c1722a918415703b5dcf96705aaf7300ded3fd2d4ba3cecee9/library1.jpg)
![](https://freight.cargo.site/t/original/i/4b5e0127607bef7966fec265f1a13d56bb34a507f3c2cd14a7dbd266692697c7/library3.jpg)
Persona #1
Facebook Nancy
A 18 year-old student who wants to study UI/UX Design.
Facebook Nancy
A 18 year-old student who wants to study UI/UX Design.
![](https://freight.cargo.site/t/original/i/2fbf1aef0c016776c682ff587d49b3ab39df26486a4b710ba3ed9124032d7f05/instagram.png)
![](https://freight.cargo.site/t/original/i/a503c43d6eaa9912e8a361d9d330ff929e1be25ee5e74cb622c2427d2d56cbf3/cafe1.jpg)
![](https://freight.cargo.site/t/original/i/32f208e36969f677fa58d1fb8480da6482fd65d39d8d8e45fbbd8955037cd843/cafe3.jpg)
Persona #2
Instagram Nancy
A 32 year-old graphic designer and photographer.
Instagram Nancy
A 32 year-old graphic designer and photographer.
![](https://freight.cargo.site/t/original/i/4e6068e466fd20fdc667862c74d16ec8f9b81212dd7ddd256b9edd141ec3d380/youtube.png)
![](https://freight.cargo.site/t/original/i/c560b02d354711f4082128abfee38b3a094c04e2010cd554bb22c63224754d23/mall1.jpg)
![](https://freight.cargo.site/t/original/i/252d293d6c53daa28eca1fc510ad3fdfc7b613b8f0cb08a27aedae4af89355d0/mall2.jpg)
Persona #3
Youtube Nancy
A 35 year-old mom with a 3 year-old child.
Youtube Nancy
A 35 year-old mom with a 3 year-old child.
![](https://freight.cargo.site/t/original/i/26a56c6e90bd562cbd11a65bfae288f37ff9dab8140041dd6cb196adec122920/spotify.png)
![](https://freight.cargo.site/t/original/i/8dc6d83d310bae2023fd46c5ac8413be01cc14970816ed4abddecd88ed44d7aa/road1.jpg)
![](https://freight.cargo.site/t/original/i/3ebfe4586f38fd08598b3a586dc92dee2648449b4e2645c7712c3d5d1f33c330/road3.jpg)
Persona #4
Spotify Nancy
A 30 year-old writer who lives in a small town near New York.
Spotify Nancy
A 30 year-old writer who lives in a small town near New York.
![](https://freight.cargo.site/t/original/i/19014db0ab2e4c584346d185d7b1f1a9302b5f87db54f41316574c01354ca3ac/pinterest.png)
![](https://freight.cargo.site/t/original/i/a4c92a69efd3723a6801bde4982d33a348dbb4103c175c739e7b135ff361b88e/soho-3.jpg)
![](https://freight.cargo.site/t/original/i/9a21aae5f8217fb42962fcf52d379d8544cbf5acca016f42ff31e7aa45df7358/soho-4.jpg)
Persona #5
Pinterest Nancy
A 25 year-old fashion model who loves patterns.
Pinterest Nancy
A 25 year-old fashion model who loves patterns.